Product Owners in Agile: The Really Hard Role
The Scrum product owner role has been defined since Scrum surfaced in 1993. After twenty-five years, you’d think we’d have a full understanding of the role and be able to execute it flawlessly. Well, Thomas Cagley has some good news and bad news to share. The bad news is that he continues to see organizations struggle with getting the balance of the role right. The good news is that he can help. In this session, Thomas will explore common antipatterns that must be avoided, including the proxy product owners who lack the empowerment, skill, or time to properly do the job; product owners who aren’t trusted; product owners who are too externally or internally focused; and product owners who lack the courage and skill to truly “own” their products. For each of these antipatterns, Thomas will explore a variety of techniques, approaches, and solutions to take your product ownership to the next level. Perhaps we finally can get the role of Scrum product owner right.